Articles on: Opt-in Pop Ups

Creating a Pre-Purchase Upsell Pop Up


Pre-purchase upsell pop ups are a powerful tool to boost your average order value by offering customers additional products or upgrades just before they complete their purchase. This guide will walk you through what it is, why it's important, and the steps to set up pre-purchase upsell pop ups on your online store

What is a Pre-Purchase Upsell Pop up?

A pre-purchase upsell pop up is a marketing tool used by eCommerce merchants to increase the value of a customer's purchase by offering additional products or upgrades just before the customer completes their transaction. These pop ups appear before the checkout process, typically after an item is added to the cart.

Key Features of Pre-Purchase Upsell Pop Ups

Strategic Timing: The pop up is triggered at a critical point in the shopping process, usually right after they have added a specific product to their cart.
Relevant Offers: The upsell suggestions are often related to the items in the customer's cart, such as complementary products, higher-end versions of the selected items, or additional services like extended warranties.
Incentives: These pop ups often include incentives such as discounts, special offers, or bundled deals to encourage the customer to add more items to their cart.
Enhanced User Experience: Well-designed upsell pop ups are visually appealing and user-friendly, ensuring they do not disrupt the shopping experience but rather enhance it by offering value-added suggestions.

Benefits of Using Pre-Purchase Upsell Pop Ups

Increased Average Order Value (AOV): By suggesting additional products or upgrades, retailers can increase the total value of each transaction.
Improved Customer Satisfaction: When done correctly, upsell pop ups can enhance the customer’s shopping experience by suggesting useful and relevant products.
Higher Conversion Rates: Strategically timed and well-targeted upsell offers can lead to higher conversion rates, as customers are more likely to make additional purchases.
Better Inventory Management: Upsell pop ups can help retailers move excess inventory or promote new products effectively.

Example Scenario

Imagine a customer is purchasing a dress. As they add the dress to their cart, a pre-purchase upsell pop up appears offering a discounted matching accessory. The customer, seeing the value in the offer, adds the accessory to their cart, thereby increasing their total purchase amount.

In summary, pre-purchase upsell pop ups are an effective way for online retailers to boost sales and provide customers with valuable product recommendations, ultimately enhancing the overall shopping experience.

How to set up a Pre-Purchase Upsell Pop up on ONE

Create a Product Announcement Pop Up or Sales Announcement Pop Up (Any kind of Pop can technically appear based on an Add to Cart Trigger, but these are the two we'd recommend for pre-purchase upsell)

Product Announcement Pop Up

Add products to the product that you'd like to Upsell to your customers. Also don't forget to change the design of the pop up to match your website's style!

Designing the Pop Up

Change the Trigger Settings so that only "Add to Cart" is enabled

Add to Cart Trigger

Here you should customize the trigger product, when a specific product or products are added to the customers cart, then the pop up will appear!

Tips and Tricks

If you're planning on creating multiple campaigns, make sure that the display rules of each campaign are not set to appear on the same pages
Use creative language on the Product Pop up to really grab the user's attention to get them to add the additional product!
If you need any help or would like us to double check your work, please don't hesitate to reach out to our live chat support or email us at

Updated on: 06/06/2024

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