• Understanding DMARC Email Sending Requirements

  Overview As the landscape for email security and regulations keeps changing, we here at ONE have your back! Google and Yahoo announced requirements that email marketers must have in place by February 2024. Previously, these requirements were considered as best practices,Popular

• Setting up a Custom Sending Email Address

  Setting up a Custom Sending Email Address by adding TXT and CNAME DNS records to your Domain provider Usually, adding any updates to your own domain may seem daunting and challenging. But no worries! Let's tackle this together and start with definitions for you to feel more confident and clear about what to do next! What is a domain name (domain)? Domain is the address of your website that people type in the browser URL bar to visit your website. In simple terms, if your website wPopular

• Email Bounce Rate and Why It Matters

  Email Bounce Rate and Why They Matter Overview Understanding email bounce rates is important for an email marketer, because it is a factor in the long term success of your email campaigns. Email bounces occur when emails are unable to be delivered to the inbox where they are directed. Inbox providers keep track of senders who consistently have high email bounce rates, and senders with high bounce rates may stop getting their emails delivered. This has a direct negative consequence on ySome readers

• Saving Email Blocks or Transferring Email Templates

  How to Save Email Blocks to Transfer to other Email Templates ONE has thousands of professionally designed email templates that you can choose from, that are also fully customizable! Sometimes, you may find that you have spent a lot of time customizing the email template to your brand and you want to be able to re-use certain elements of your new custom theme across our platform. Our Email Template editor has the ability for you to save blocks of your emails to be used later! Check out beloFew readers

• How Revenue Attribution works for Email Campaigns

  Overview Revenue attribution for email marketing campaigns is an important process of email marketing, because it is a vital data point in determining how effective email campaigns really are. Monitoring open rates and click through rates are also important metrics to monitor, but the ultimate goal of email marketing is to generate additional revenue. Each email marketing tool has their own method for determining how much revenue was generated by email marketing. Given that there is no agreeFew readers

• Adding or Customizing an Unsubscribe Link

  Adding or Customizing an Unsubscribe Link In this article, we'll go over what an unsubscribe link is, why it's important, and how you can customize it in your emails from ONE! What is an Unsubscribe Link? An unsubscribe link is a link that is included in marketing emails that allows recipients to opt out of future emails. When a recipient clicks on the unsubscribe link, they are confirmin that they no longer want to receive emails from the sender. Once they have opted out, the sendeFew readers

• Email Spam Complaint Rate and Why It Matters

  Email Spam Complaint Rates and Why They Matter Overview Understanding spam complaints is important for an email marketer, because it can determine the long term success of your campaigns. Spam complaints occur when email recipients complain that the emails that they're receiving are unwanted. Inbox providers keep track of senders who are receiving high spam complaint rates, and senders with high complaint rates may get sent directly to spam folders for all your content. This has a dirFew readers

• Send Emails to Segments in Shopify

  Sending Marketing Emails to Specific Segments In this article, you'll learn the importance of creating customer segments for your email marketing campaigns, and how you can send emails to specific customer segments through ONE. What is a customer segment? A customer segment, simply put is a list of customers that are grouped together based on similar attributes. A few examples of this could include: People who have made a purchase in the past 30 days People who are located in SwiFew readers

• Why are my Emails going to the Spam Folder?

  Why are your marketing emails going directly to the spam folder? Marketing emails are an effective way to engage potential customers and grow your business. However, it can be frustrating when your outgoing emails end up in the spam folder and don't get seen by your target audience. In this article, we'll discuss some of the common reasons why marketing emails may end up in the spam folder and what you can do to prevent it from happening. Generally speaking, whenever an email goes into theFew readers

• Remove the Preview Text From Emails

  How to Remove the Preview Text From Emails Background Though we like to think of email as a form of communication that has been standardized across the entire internet, in some cases (particularly around richly formatted emails) different inbox providers render emails completely differently from one another. These difference are the MOST pronounced in Microsoft Outlook, which tends to have the most unexpected renderings of emails. These differences primarily occur because each inbox prFew readers

• Email Sunset Policy

  Overview ONE highly encourages all merchants to continuously update their email sending practices by instituting an email sunsetting policy. By enacting such a policy, merchants can meaningfully increase engagement rates for their marketing emails, which can help improve deliverability to major inbox providers. What is an Email Sunset Policy? Sunsetting is the strategy of reducing the number of email recipients in your email marketing database to improve both deliverability and engagemeFew readers