Articles on: Email Marketing

Adding or Customizing an Unsubscribe Link



In this article, we'll go over what an unsubscribe link is, why it's important, and how you can customize it in your emails from ONE!



An unsubscribe link is a link that is included in marketing emails that allows recipients to opt out of future emails. When a recipient clicks on the unsubscribe link, they are confirmin that they no longer want to receive emails from the sender. Once they have opted out, the sender should stop sending them marketing emails.



Having an unsubscribe link in marketing emails is important for several reasons:

It is legally requirement in many countries. For example, the CAN-SPAM Act in the US requires that all commercial emails include a way for recipients to opt out of future emails. Here at ONE, we ensure that ALL emails sent from our platform have an unsubscribe link included (even if you might not see it in the email preview!).

Having an unsubscribe link can help improve the email sending reputation of your company or organization. If your recipients feel that they are receiving unwanted emails from you, they may mark your messages as spam, which can negatively impact your sender reputation and make it more difficult for your emails to reach the inboxes of your intended recipients. That's why aside from just having an unsubscribe link, it's important to place it in a visible and easy to find location.

Providing an unsubscribe option allows people to easily and quickly opt out of your email marketing campaigns if they are no longer interested in receiving your messages. This can help ensure that you are only sending emails to people who actually want to receive them, which can improve the effectiveness of your email marketing efforts such as open rates and click through rates. As well as making sure that your email solutions remain more cost efficient!



ONE ensures that ALL emails sent from our platform are sent with an unsubscribe link by default, even if it doesn't show up in your email template. Before sending your email out, our system automatically checks to see if you manually included an unsubscribe link.
If you did include an unsubscribe link, then our system leaves your email untouched
If you did not include an unsubscribe link, then our system appends an unsubscribe link automatically at the very bottom of your email

There are two different ways you can add an unsubscribe link in your emails:
Using a preset unsubscribe link
Using custom text for the unsubscribe link



In order to manually include an unsubscribe link in your email, simply include {{{ unsubscribe }}} in the text of the email wherever you want. When the email sends, this will automatically get replaced with text that says "Unsubscribe" and will convert to a link that recipients can click on. Please see image below for how it looks in the email editor (left) vs. how it appears in a Gmail inbox (right).

Using a Preset Unsubscribe Link

Using Custom Text for the Unsubscribe Link


You can take this one step further by customizing the text that contains the link. This is particularly useful when you're trying to offer unsubscribe links in different languages or want the link to be a short phrase instead. In order to do that simply:
Type out the text that you'd like to convert to the unsubscribe link
Highlight the text and turn it into a hyperlink
In the URL section of the hyperlink include the follow {{ unsubscribe_link }}

Please CLICK HERE for a short video to see how!

Once you've included that, then you should see something that looks like the image below

Using Custom Text for an Unsubscribe Link

And that's it!

Pro Tip: If you're noticing that you're getting an unexpectedly high number of spam complaints, try making your unsubscribe link a bit more visible! Sometimes people just mark emails as spam because they don't have a clear way to unsubscribe from them

Updated on: 08/12/2022

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