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The Research Behind Social Proof
The Research Behind Social Proof Social Proof is one of the major influencers of human behavior. Humans, as social creatures, acknowledge and allow the decisions of others to impact us. It’s a scientifically studied area of human psychology, and it’s the reason that, when you walk by a busy restaurant that you’ve never been to, you automatically assume the food is good. Psychological research shows that in general, when we are unsure of ourselves, when the situation is unclear or ambiguous,
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